福特公司和米蘭國際家具展帶來創新設計和燈光活動 “FAVILLA. 光之聲”
福特公司通過與領先的家具設計展——米蘭國際家具展的創新燈光活動的合作來突出其設計創新
由建筑師Attilio Stocchi策劃的 “FAVILLA. 光之聲” 活動，會對米蘭公眾開放
福特公司今年也會帶來由全球創意團隊開發的其生活方式方面， 將展示一個未來設計趨勢的版塊，探索隱私理念和“空間”的角色。
福特公司通過與米蘭國際家具展的在米蘭的創新合作項目來突出其設計創新。
“FAVILLA. 光之聲” 通過身臨其境的體驗表現光的運行，如何被人的眼睛認知。 “FAVILLA”, 在意大利語中是“火花”的意思，活動由往屆米蘭國際家具展“the arbour” (2011)和“skybook” (2012)活動的策展人Attilio Stocchi策劃。
“一個成功的設計不僅僅注重美學—它需要與消費者產生共鳴，觸發他們的激情，” 福特公司設計總監Moray Callum如此說道，“這個活動帶領觀眾進行一段意想不到的探索，通過這個過程反應福特的理念，設計是一段圍繞消費者的情感旅程。”
2015年是國際光年。擬真活動 “FAVILLA” 在兩個大的感觀箱子里展示像晶洞一樣閃閃發光的燈光秀。觀眾也可以參加產品體驗，了解福特是如何通過創新來改進用戶體驗。
福特公司近年來致力于設計和技術的創新，使其在汽車行業遙遙領先。福特公司先前在世界領先的家具博覽會中展示其生活方式類精品，今年會展示福特全球創意團隊開發的產品。
在米蘭國際家具展，福特公司將開展一個展示未來設計趨勢的板塊。2015年福特公司趨勢報告中將“隱私的給予與索求” 定義為消費者信息分享和利益接收之間的權衡。將探討在正確的環境和經驗中的隱私和“空間”角色(網絡，數字，實體)的關系。
作為這項創意的一部分，福特公司在今年初推出了Ford Smart Mobility項目， 此項目旨在發展新領域的連接、流動性、自動車輛、客戶體驗及大數據。
福特也發布了全新雙座跑車Ford GT。這輛全新的超級汽車是活動中福特附展的關鍵靈感。
“FAVILLA. 光之聲” 將于4月14日-19日在米蘭的馬里諾宮舉行。
福特公司介紹
福特汽車公司是全球汽車行業的領軍者，總部坐落在密西根州的迪爾伯恩市，制造商和分銷商分布于六個大洲。福特公司在全球擁有62個工廠，約18萬7千名員工，旗下擁有福特和林肯兩個汽車品牌。公司還設有金融服務部門即福特信貸(Ford Credit)。更多關于福特公司及其全球產品請訪問： www.corporate.ford.com。
福特歐洲在50個不同市場中生產、銷售、服務福特旗下品牌汽車，其全資公司擁有約4萬7千名員工，加上合資公司及子公司總共擁有約6萬6千員工。除福特信貸之外，福特歐洲擁有福特客戶服務部門和23個生產設備 (全資或合資公司12個設備及子公司11個設備)。第一輛福特汽車于1903年運往歐洲 –福特公司也是在這一年創立。歐洲生產始于1911年。
聯系人：
Francesca Montini
001 3138450508
fmontini@ford.com">fmontini@ford.com">fmontini@ford.com
Alessio Franco
0049 15254892420
afranco7@ford.com">afranco7@ford.com">afranco7@ford.com
關于新聞稿、相關材料和高質量照片及視頻，請訪問www.media.ford.com
米蘭，2015年2月23日
媒體訊息：
意大利
Marva Griffin Wilshire 女士
www.salonemilano.it
press@salonemilano.it">press@salonemilano.it">press@salonemilano.it
中國
王若楠女士
linda@prprimo.com">linda@prprimo.com">linda@prprimo.com/linda.wang@theblenders.com.cn">linda.wang@theblenders.com.cn">linda.wang@theblenders.com.cn
salonedelmobile@theblenders.com.cn">salonedelmobile@theblenders.com.cn
T:+86 13262758051
Ford and Salone del Mobile present innovative design and lighting installation “FAVILLA. To every light a voice” Ford highlights its commitment to innovation through design by collaborating with leading furniture design exhibition Salone del Mobile.Milano to create an innovative lighting installation Curated by architect Attilio Stocchi, “FAVILLA. To every light a voice” showcases the science of light and will be open to the public in Milan Ford this year also is displaying lifestyle pieces developed by its global design teams, will host a panel on future design trends exploring the concept of privacy and the role of “space” Ford is highlighting the company’s commitment to innovation through design by announcing with Salone del Mobile the creation of a unique interactive installation in Milan。 “FAVILLA. To every light a voice” examines the science of light through an immersive experience that highlights the way light moves, how it is seen by the eye, and how it allows people to discover new shapes. “FAVILLA”, which literally translates to “spark” in Italian, is curated by Attilio Stocchi, the architect behind previous Salone del Mobile installations “the arbour” (2011) and “skybook” (2012)。 “A successful design requires more than pleasing aesthetics – it needs to connect with consumers, speak to their aspirations and pleasantly surprise them,” said Moray Callum, Ford’s vice president of Design. “This installation takes visitors through an unexpected discovery process that perfectly reflects Ford’s philosophy that design is an emotional journey orchestrated around the customer”。 2015 is the International Year of Light and Light-based Technologies. The immersive “FAVILLA” installation unfolds inside two perception-altering large boxes amid a dazzling, reflective show of lights, much like the interior of a geode. Visitors also encounter a disruptive and engaging product experience that will showcase how Ford innovation aims to improve the consumer experience。 Commitment to innovation in design and technology has in recent years led Ford far beyond the world of auto shows. The company has previously displayed lifestyle collections at the world’s leading furniture design expo and this year will show pieces created by Ford’s global design teams。 At Salone del Mobile, Ford also will host a panel on future design trends. The 2015 Ford Trend Report identified “The Give and Take of Privacy” as a trade-off between the information consumers are willing to share and the benefits they receive. Privacy and the role of “space” (cyber, digital, physical) in creating the right environment or experience, will be discussed。 As part of its commitment to innovation, Ford earlier this year, announced Ford Smart Mobility, the company’s plan to foster innovation in the areas of connectivity, mobility, autonomous vehicles, the customer experience and big data. The company also unveiled the all-new Ford GT, a two-seater coupe that showcases innovation through performance. This all-new supercar is a key inspiration behind an additional Ford exhibition at the show。 “FAVILLA. To every light a voice” will be in Piazza San Fedele, Milan from 14th to 19th April。 about Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 187,000 employees and 62 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com。 Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 66,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 23 manufacturing facilities (12 wholly owned or consolidated joint venture facilities and 11 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
Contact:
Francesca Montini
001 3138450508
fmontini@ford.com">fmontini@ford.com">fmontini@ford.com
Alessio Franco
0049 15254892420
afranco7@ford.com">afranco7@ford.com">afranco7@ford.com
For news releases, related materials and high-resolution photos and video, visit www.media.ford.com
Milan, 23rd February 2015
Media contacts：
Italy
Ms. Marva Griffin Wilshire
Press Information
www.salonemilano.it
press@salonemilano.it">press@salonemilano.it">press@salonemilano.it
China
Ms. Linda Wang
linda@prprimo.com">linda@prprimo.com">linda@prprimo.com/linda.wang@theblenders.com.cn">linda.wang@theblenders.com.cn">linda.wang@theblenders.com.cn
salonedelmobile@theblenders.com.cn">salonedelmobile@theblenders.com.cn">salonedelmobile@theblenders.com.cn
T: +86 13262758051
福特公司通過與領先的家具設計展——米蘭國際家具展的創新燈光活動的合作來突出其設計創新
由建筑師Attilio Stocchi策劃的 “FAVILLA. 光之聲” 活動，會對米蘭公眾開放
福特公司今年也會帶來由全球創意團隊開發的其生活方式方面， 將展示一個未來設計趨勢的版塊，探索隱私理念和“空間”的角色。
福特公司通過與米蘭國際家具展的在米蘭的創新合作項目來突出其設計創新。
“FAVILLA. 光之聲” 通過身臨其境的體驗表現光的運行，如何被人的眼睛認知。 “FAVILLA”, 在意大利語中是“火花”的意思，活動由往屆米蘭國際家具展“the arbour” (2011)和“skybook” (2012)活動的策展人Attilio Stocchi策劃。
“一個成功的設計不僅僅注重美學—它需要與消費者產生共鳴，觸發他們的激情，” 福特公司設計總監Moray Callum如此說道，“這個活動帶領觀眾進行一段意想不到的探索，通過這個過程反應福特的理念，設計是一段圍繞消費者的情感旅程。”
2015年是國際光年。擬真活動 “FAVILLA” 在兩個大的感觀箱子里展示像晶洞一樣閃閃發光的燈光秀。觀眾也可以參加產品體驗，了解福特是如何通過創新來改進用戶體驗。
福特公司近年來致力于設計和技術的創新，使其在汽車行業遙遙領先。福特公司先前在世界領先的家具博覽會中展示其生活方式類精品，今年會展示福特全球創意團隊開發的產品。
在米蘭國際家具展，福特公司將開展一個展示未來設計趨勢的板塊。2015年福特公司趨勢報告中將“隱私的給予與索求” 定義為消費者信息分享和利益接收之間的權衡。將探討在正確的環境和經驗中的隱私和“空間”角色(網絡，數字，實體)的關系。
作為這項創意的一部分，福特公司在今年初推出了Ford Smart Mobility項目， 此項目旨在發展新領域的連接、流動性、自動車輛、客戶體驗及大數據。
福特也發布了全新雙座跑車Ford GT。這輛全新的超級汽車是活動中福特附展的關鍵靈感。
“FAVILLA. 光之聲” 將于4月14日-19日在米蘭的馬里諾宮舉行。
福特公司介紹
福特汽車公司是全球汽車行業的領軍者，總部坐落在密西根州的迪爾伯恩市，制造商和分銷商分布于六個大洲。福特公司在全球擁有62個工廠，約18萬7千名員工，旗下擁有福特和林肯兩個汽車品牌。公司還設有金融服務部門即福特信貸(Ford Credit)。更多關于福特公司及其全球產品請訪問： www.corporate.ford.com。
福特歐洲在50個不同市場中生產、銷售、服務福特旗下品牌汽車，其全資公司擁有約4萬7千名員工，加上合資公司及子公司總共擁有約6萬6千員工。除福特信貸之外，福特歐洲擁有福特客戶服務部門和23個生產設備 (全資或合資公司12個設備及子公司11個設備)。第一輛福特汽車于1903年運往歐洲 –福特公司也是在這一年創立。歐洲生產始于1911年。
Ford and Salone del Mobile present innovative design and lighting installation “FAVILLA. To every light a voice” Ford highlights its commitment to innovation through design by collaborating with leading furniture design exhibition Salone del Mobile.Milano to create an innovative lighting installation Curated by architect Attilio Stocchi, “FAVILLA. To every light a voice” showcases the science of light and will be open to the public in Milan Ford this year also is displaying lifestyle pieces developed by its global design teams, will host a panel on future design trends exploring the concept of privacy and the role of “space” Ford is highlighting the company’s commitment to innovation through design by announcing with Salone del Mobile the creation of a unique interactive installation in Milan。 “FAVILLA. To every light a voice” examines the science of light through an immersive experience that highlights the way light moves, how it is seen by the eye, and how it allows people to discover new shapes. “FAVILLA”, which literally translates to “spark” in Italian, is curated by Attilio Stocchi, the architect behind previous Salone del Mobile installations “the arbour” (2011) and “skybook” (2012)。 “A successful design requires more than pleasing aesthetics – it needs to connect with consumers, speak to their aspirations and pleasantly surprise them,” said Moray Callum, Ford’s vice president of Design. “This installation takes visitors through an unexpected discovery process that perfectly reflects Ford’s philosophy that design is an emotional journey orchestrated around the customer”。 2015 is the International Year of Light and Light-based Technologies. The immersive “FAVILLA” installation unfolds inside two perception-altering large boxes amid a dazzling, reflective show of lights, much like the interior of a geode. Visitors also encounter a disruptive and engaging product experience that will showcase how Ford innovation aims to improve the consumer experience。 Commitment to innovation in design and technology has in recent years led Ford far beyond the world of auto shows. The company has previously displayed lifestyle collections at the world’s leading furniture design expo and this year will show pieces created by Ford’s global design teams。 At Salone del Mobile, Ford also will host a panel on future design trends. The 2015 Ford Trend Report identified “The Give and Take of Privacy” as a trade-off between the information consumers are willing to share and the benefits they receive. Privacy and the role of “space” (cyber, digital, physical) in creating the right environment or experience, will be discussed。 As part of its commitment to innovation, Ford earlier this year, announced Ford Smart Mobility, the company’s plan to foster innovation in the areas of connectivity, mobility, autonomous vehicles, the customer experience and big data. The company also unveiled the all-new Ford GT, a two-seater coupe that showcases innovation through performance. This all-new supercar is a key inspiration behind an additional Ford exhibition at the show。 “FAVILLA. To every light a voice” will be in Piazza San Fedele, Milan from 14th to 19th April。 about Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 187,000 employees and 62 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com。 Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 66,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 23 manufacturing facilities (12 wholly owned or consolidated joint venture facilities and 11 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
